Saturday, 31 July 2010

Thanks to Deborah for these amazing pictures of Jon and Richie
at the London o2 Arena in WTB!!!!!! Thank you Deborah!!!!

Have you got any great shots of Jon in the WTB Jacket?? Or maybe some good photos of Richie in
WTBclothing??? Send your photos to OR upload them to the WTB group page at and they will be shown here on the WTB blog!!!!!!!

Love WTB because WTB loves you!!!!!!!!

Wednesday, 28 July 2010

Q&A: Nikki Lund

Nikki Lund designs White Trash Beautiful with Bon Jovi guitarist Richie Sambora. Their first collection debuted at LA Fashion Week in March, with Richie’s 12-year-old daughter Ava Sambora on the catwalk and her mother Heather Locklear in the audience. The range features lots of black, leather and zippers and will hit stores in the fall. On the phone from her office in downtown LA, Lund cautions her fashion line, “is not rock’n’roll. It’s clothes with balls.”

What are you wearing right now?

A vintage jersey that says, Love Heals, a tattered pair of jeans and high heels.

How did you come to meet Richie Sambora?

I met Richie through my last clothing line, Eccentric Symphony. He was a fan of that line and called and we started collaborating on different ideas. I made some custom pieces for him and that’s how it happened.

What’s Richie’s involvement?

Richie has input on all the designs, on all the inspirations. He writes the music with me, he produces, he’s very involved.

You’re making music with Richie?

We’re going to be putting out an album. We’re making guerilla dance music. It’s dance rock and roll. Richie plays his guitar and I sing and write.

Do you have a record label?

It’ll be [available] online.

What do you want to achieve with White Trash Beautiful?

We want to inspire people. It’s a new generation, Generation Y. And everybody is trying to figure out what the heck is going on. Record companies are crumbling. The entertainment business isn’t what it used to be. There’s a new way to put things out and be heard: through the internet, blogging and social media. Anybody can do anything now. We’re going to be a media company more than a fashion company. We’re going to do a tv show.

Will it be a reality-tv series?

Right now, we’re on Showtime: The Real L Word. We were on episode five and there’s more to come. Because Mikey in The Real L Word, produced our LA fashion show. And then we’re also working on a reality tv show, for us. It’s going to be the real side of fashion – what people don’t show you about fashion. The ugly side of beauty, basically.

Who is the White Trash Beautiful girl?

I think of her as a girl who is from the wrong side of the tracks, she’s made her way back and is really a classy princess at heart. It’s almost like Cinderella. You know what I mean? She’s a success in her own right.

We have three tiers to the line. We have the black collection that is custom pieces, and then we have the platinum collection that’s more ready-to-wear. And then we have 24k that is more loungewear – hoodies and sweats. We’re really going to cater to every single woman.

I think there’s a really big void in the market now for people to take a chance with fashion. Let fashion be fashion, again. Nobody is really doing anything that makes a statement and to me that’s the most important thing.

How did Carrie Underwood end up wearing White Trash Beautiful?

Her stylist, Trish Townsend came into our showroom and picked out some stuff for her.

Is there anyone you want to see wear White Trash Beautiful?

I would love to dress Angelina Jolie, Salma Hayek and Megan Fox. I think they’re so sexy those girls.

What about Helen Mirren – could she wear White Trash Beautiful?

Well, she just ate out of a homeless guy’s yoghurt cup. She’s pretty daring. She just walked up to him and took a bite of his yoghurt. Sometimes people can surprise you. That’s the thing: everyone has a bit of white trash in them.

Sunday, 18 July 2010

Check out WTB on "The Real L Word" on Showtime tonight! At 10pm (ET/PT)

Friday, 16 July 2010

Get the WTB love flowing!!!! 
We want you to show us your love for WTB!!!
Send your WTB photos to OR simply go to the OFFICIAL WTB Page at and add your photos there!!!!!!!

Check out this amazing picture by Juliane!!!! Thanks Juliane for your WTB LOVE!!!!
 Show us your WTB LOVE!
All of team WTB would like to thank EVERYONE for all your support in White Trash Beautiful. And a big thank you for following this blog. We will keep you all updated with news and photos and surprises as they come!!! 
Thank you for all your love and support in WTB!
Check out the following just click on them to go straight to the page. 

Thanks again for all your support in WTB!
And remember!

Nikki, Richie, Janine & the WTB Team!  x
Some more AMAZING white trash beautiful designs coming your way!!!!!

Wednesday, 14 July 2010

Tuesday, 13 July 2010

Monday, 12 July 2010

Here we have some pictures taken by Nikki

First up, this gorgeous custom WTB jacket made for Richie! Amazing!

Next showing you the gorgeous dress that Stephanie-Rose modeled at the London UK White Trash Beautiful show!!!

And last but not least, an AMAZING red dress designed by Nikki....But....Who's going to be wearing it???............You will just have to wait and see!!!!!! Stay tuned in the world of WTB!!!

Check out some of amazing and wonderful designs by Nikki and Richie coming your way!!!!

Sunday, 11 July 2010

Thank you to EVERY one of you who left Richie a birthday message on the WTB discussion!!!!

~Richie says to thank you all so much, each and every one of you for all your birthday messages, he also says thank you for all your support in WTB and the band!!!!~

Thank you to you all for taking time to write Richie a message!!! And thank you for all continuing to support White Trash Beautiful.

Remember to love WTB! Because WTB loves you!!!!

Friday, 9 July 2010

Richie Sambora's birthday is coming up!!!! Click HERE to go to the WHITE TRASH BEAUTIFUL Facebook page discussion board and leave Richie a Happy Birthday message!!!!!!

Wednesday, 7 July 2010

Interview With Nikki Lund

1) What is your style and Richie's style, and how did you bring these into your designs together?
NIKKI: My style and Richies style for clothing is very similar. We both Like tailored sexy clothing with a edge that allows a persons attitude to come through. We also both like fine detail, soft wearable, breathable fabrics. You should wear your clothes, they should not wear you..

2) Who would you most like to see wearing WTB clothing?
NIKKI: I would most like to see Angelina Jolie or Selma Hayek in our clothes. I think they are both sexy confident woman who are empowered and aware of their flare. Selma Hayek has curves and embraces them and I appreciate that in a woman.

3) What has it been like to work with Richie, have you had any disagreements on designs and how did you overcome them?
NIKKI: Working with Richie has been amazing. We have not had a disagreement on design or direction in music. We both embrace womans individual voice's and attitude and want to empower woman and make them feel confident and sexy.

4) When Richie came to you with the name "White Trash Beautiful" what did you think of it?
NIKKI: When Richie came to me with the name White Trash Beautiful I loved it. I think it is a attitude. Nothing more and nothing less. Every woman, no matter what race or place you are from wants to be sexy and these clothes allow for that. Even if you put on a WTB blazer and slacks, the suit makes you feel sexy and feminine.

5) Richie mentioned in a recent interview about the music you have recorded together, will this be released on record and available to buy?
NIKKI: Richie and I will be releasing music that is going to be available to buy in a month. It rocks ! It is not what you would expect to hear from Richie. He is so multi talented that it is amazing to work with him and be able to incorporate my own personal style and have it work.

6) Will the clothing line go up to sizes for all people to wear?
NIKKI: WTB will have clothes available in all sizes. We embrace all woman and different sizes and shapes. Variety is a spice of life.

7) How is WTB different to other clothing lines?
NIKKI: WTB is different from other clothing lines because it is a lifestyle brand. We are a multi media brand with more than just clothes. We make music and will distribute it independently. We are working on a reality TV show and we would like to develop other artist and talent.

8)What is your favourite WTB piece and why?
NIKKI: My favorite WTB piece is the Zipper Balero. It is very delicate and almost looks like a flower, but it is made of heavy hardware. I love the juxtaposition of hard and soft. Feminine and masculine. A little androgeny is cool to me.

9) Did you have to teach Richie anything about fashion designing or did he have very good knowledge in the process?
NIKKI: I didn't teach Richie anything in fashion, he is very aware of the feminine side. He is in touch and sensitive to us woman. I love that about him. He knows what he he wants to see on woman, sexy beautiful clothes. WTB!!

10) Have you worked with any other musicians in your fashion work?
NIKKI: I have worked with many other amazing musicians in my fashion work, but my favorite collaboration thus far has been Richie. He is my best friend and partner. We have fun and that's what it's all about..

11) Will there also be jewelery and handbags in the WTB line
NIKKI: There will be jewelry and handbags in the WTB line. Everything will be out in a matter of time.

12) What advice would you give to other people interested in Fashion design?
NIKKI: The advice I would give to other people who want to get involved in fashion design or music is you really have to want it. Be passionate and persistant. Never give up. Believe in yourself and never look back!

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